Chanel is one of the most popular fashion brands worldwide. As Founder Coco Gabrielle Chanel loved to drink champagne herself and her clientele seems to do that too, a brand extension with an own champagne just makes sense. The famous french-heritage champagne brand Perrier-Jouet and Chanel have a lot in common and therefore they would be the perfect match.
The bottle and box design are mock-ups made with adobe photoshop. The pictures on page 24 and 32 are also photoshop-montages.
The following pages show an insight to the collaboration.
Cover Page
Introduction
Chanel's brand history
Perrier-Jouet's brand history
Photoshop mock-ups of possible social media posts
The Packaging (Photoshop Mock-up)
Visual Branding Identity
Photoshop montage of bar view
Photoshop mock-up of product
This project was made by Lea Lombardini. It was part of the BA (HONS) Fashion Marketing and PR course at Regent's University London.
More pages of the project are available upon request.
2022