LEA FIVE fights overconsumption by creating womenswear clothing pieces that are timeless, high-quality and versatile. This means that not many clothing pieces are needed to create plenty of outfits and the items are longer durable. Depending on the styling and combination of items, the outfits can range from business attire, to everyday and evening-wear. The brand is inspired by Susie Faux's capsule wardrobe concept and Donna Karan's seven easy pieces. Just like Karan said, the wardrobe should bring a woman "from the office to the party".
The brand also offers additional travel and styling services. This makes shopping a lot easier for the target customer. The pictures underneath portray the Marketing Plan and Brand book of LEA FIVE.
This project is based on "Minimalist Wardrobes".
Marketing Plan Strategic Fit
Marketing Plan Strategy Objectives
Marketing Plan STP
Marketing Plan Marketing Mix
Brand Book Visual Branding Identity
Brand Book Products
Brand Book Imagery Guidelines
Brand Book Outfit Example
Brand Book Packaging
Brand Book Website Mock-up
Brand Book Store Experience
LEA FIVE 2023
More to this project is available on request.